International Marketing Essays (2486 words) - Business, Marketing

International Marketing Measuring a potential business venture has many aspects which the international manager must be aware of in order to convey the correct information back to the decision makers. Being ignorant to any of the aspects can lead to a false representation of the project, and hence an uninformed decision being passed. In order for a business to survive it must grow. For growth to be optimal, management must first be able to identify the most attractive prospective leads. The country as a whole, specifically geography, government, and financial aspects must be looked at in order to yield the best possible picture of the market a company wishes to enter. Concentration should be placed on gathering reliable facts that are backed up by more than one source. It is to be hoped that after creating a picture of the market, management's analysis of the potential business venture and plan of action will be structured as to avoid losses and to find the most profitable scenarios. The success of the multinational corporation lies on the shoulders of it's management. International management and organization-design expert Henry Mintzenberg says every CEO has three essential duties: direct supervision, development of the organization's strategy, and management of the organization's boundary conditions. Top management's responsibility at and beyond the organization's boundaries is largely a communication responsibility; however, no commonly accepted model exists for decision, execution, and assessment of communication opportunities. Within even some of the largest and most venerable organizations, the process used is haphazard and inconsistent. The Wyatt Company's survey of communications professionals showed that just 58.1 percent agreed that their organization's communication objectives are linked to business objectives, and 83.3 percent reported that their organizations conduct no formal review of return on communications investment. CEOs must establish and reinforce an organization's image in public by viewing each target public as a client; by doing research, looking at trends, and talking to experts, a CEO focuses on selling what the client wants to buy.1 Finding a country to conduct business in can be a very easy task depending on if the organization's top management follows the advice of Mr. Mintzenberg. The way a company normally discovers where to conduct research is through leads on potential operations from outside sources. The selection of which leads to investigate becomes the difficult task. After sifting through the leads and finding the right ones to investigate management must formulate an international marketing plan. This further helps management in locating potential markets for their products. The first step is to use secondary research to find out what the sales potential is in a given market. Asking the questions of need, demand, and support gives one a starting point for research. If we were a company that sold pants we might want to ask the following questions. Is there a need for pants? Is it cold enough there to wear pants? Do people that demand the pants have money? These are the questions that one should ask of potential markets. Table 1-located at the end of the paper-shows the statistics that are needed for a general market picture. After gathering the information from the secondary research, the picture of a potential market becomes more evident. However, to make the picture clearer, one must conduct primary research. This research outlines the specifics of the potential market that directly pertain to the product. Robert Douglas' book, Penetrating the International Market, addresses the issue of locating potential markets in greater detail.2 [mg1] After finding a lead that contains profitable markets it is necessary to analyze the venture as a whole. The decisions of companies must be based on the facts of reliable sources on all investments. To gather the information needed for investment projects, management must organize a competent feasibility team. The members of this team should be comprised of employees of the company, this is so that the knowledge will stay within the company. If the resources are not available for an employee conducted study then outside consultants may be used, it may also be beneficial to use a combination of the two. The first step in conducting a study is to design it by using project objectives as the base. During the second step the team must be staffed with people that have the ability to solve problems in any situation. In the third step the team should be properly placed and instructed. In the fourth and final step the product of the feasibility study should be properly communicated to the decision-making management.3 Table 2-located at the end of the paper-shows a general timeline that a company follows through the progression of a feasibility study. The design of a feasibility study first assumes that a company

Sports Massage essays

Sports Massage essays How ya holdin up, kid? The old man in a pit-stained wife beater with his right cheek pressed close against his prized fighter whispers more words of encouragement as his hands knead into the fighters shoulders and as they both stare across the ring at the powerhouse pugilist that has already done so much damage. Keep on him-youre doing great, Rocky. In this classic moment from Rocky, the cinematic fervor is at a boiling point. The bout of bouts between the underdog, Rocky, and the Ali-esque punching prodigy, Apollo, is in full swing, with the above exchange being a brief respite from the mounting four corner action. In the world of celluloid, this breather from the gloved gala serves as a much needed mental boost for Rocky whos getting the rough end of the wallop stick. However in the world of sports massage, old Mickey , by kneading Rockys shoulders and back during his little pep talk is performing an immediate and highly beneficial task-namely increasing blood flow through the muscles involved in fighting which equals faster removal of toxins and therefore better performance. And here, in a cinematic nutshell, is the driving principle behind the widely practiced theory of sports massage. Sports massage has its roots in the school of tactile healing known as Swedish massage, which was developed by Dr. Per Henrik Ling during the 1820s. There are five main massage movements used in Swedish massage and which are all borrowed in the practice of sports massage: effleurage, petrissage, tapotement, friction, and vibration. Effleurage involves a stroking motion of the hands over muscle tissue, while petrissage is the motion associated with kneading. Used in conjunction these two motions promote circulation of blood through muscle tissue. Tapotement , as its name suggests, is a tapping or thumping motion of the hands across muscle tissue to warm up the tissue for deepe...

Service operations management Essay Example | Topics and Well Written Essays - 1750 words

Service operations management - Essay Example The service sector poses tough competition to the conventional manufacturing industrial sector. The service operations management in the business process outsourcing (BPO) industry nurtures millions of jobs throughout the world. Many companies from the developed nations have outsourced their operations to other locations with benefits of low cost labor, lower investment in infrastructure and technology and employees with good skills and competencies. The BPO industry that serves organizations at other locations has emerged as global competitor for other industries in the manufacturing, service and public sectors in terms of revenues generated, profits made and costs saved, and work dynamics. An evaluation of services operations management in the BPO sector has been undertaken in order to understand various dimensions attached services operations management in this sector. The immense success recorded by the BPO industry has attracted many researchers from all over the world to study and understand business management; these cases are also examples of many management studies. The success of service delivery by companies from different locations in the world occupies much of management literature and research conducted during the previous two decades. This report will be based on Haskett’s (1987) review that provides basic framework for construction of service operations on integrated functions, strategic service vision, inner-directed vision, quality, information and technology. Transferring business operations from one location to other is highly challenging and requires special skills and competencies in terms of the five main management functions, planning, organizing, leading, coordinating and controlling. These five core functions are achieved through strategic planning and management; effective leadership; technology and skills; and human resources management. In general, these functions seem quite similar to any other

Fitness Center's System Development Plan Case Study

Fitness Center's System Development Plan - Case Study Example The system will benefit both members and fitness consultants by tracking participation in various fitness activities, such as free weights, volleyball, swimming, stair climbers, and yoga and aerobic classes. It will help the members (customers of the organization) plan fitness programs to meet their particular needs. Not only will the system ensure easy access to information to the customers but it will also provide information regarding general customer preferences, the number of customers and keep track of and predict revenues to the management. The information system will thus enable the Fitness Center in obtaining a competitive edge over other fitness clubs as envisioned by the top management. "The Fitness Centre" will be required to establish a project team to work on the project from beginning till the end. The team will include all stakeholders such as the managers, fitness consultants, customers, systems development specialists and support personnel. The development team will be responsible for determining the objectives of the information system and delivering a system that meets these objectives to the organization. Systems Analyst - A systems analyst is a professional who specializes in analyzing and designing business systems and is responsible for designing and developing an information system. Systems Analyst serves as a bridge or link between the technical and non-technical staff, conveying and explaining the requirements of one party to the other and vice versa. Software builder and programmers - Professionals who will write the coding for the actual software Technical specialists and the support staff: Network engineers - responsible for installing and maintaining local area networks Data warehousing specialists - for developing and designing enterprise-wide applications for data mining Database administrators - administration and control of data and information resources Data communications specialists - they will be responsible for evaluation, installation, and monitoring data communications equipment and software. All the above mentioned groups should be grouped into teams each having a team leader and all the team leaders will be made responsible to the project manager. The project manager is tasked with the responsibility of planning, controlling, staffing scheduling and organizing the whole project. 2. Plan a. Outline the considerations for systems investigation, based on input and output information sources. The basic consideration for systems investigation is that the research should be based on substantive theoretical and methodological grounds. There are two main phases in systems investigation (each with two aspects): Investigation & Analysis Recording & Presentation Important

Managing Global Human Resources 1 Article Example | Topics and Well Written Essays - 1000 words

Managing Global Human Resources 1 - Article Example This article helps in understanding the manner in which employees posted on international locations, must be dealt with and managed, so as to minimize the risk of failures. It fulfills the key objective of this course – that of management of global human resources, by explaining the need; and discussing the key approaches, and critical managerial functions in a comprehensive manner. It enriches and broadens the understanding of the readers, on critical aspects such as the right approach to hire and train the employees, establishing and maintaining labor relations, aspects related to remuneration, and most of all, the need to familiarize the employees’ families with the global culture and environment through appropriate training so as to avoid risk of failures and ensure a smooth functioning of the business and in the process establish harmonious inter-relations between the organizations and their employees. This article aims to analyze and discuss the contemporary global trends with regard to management of human resources especially in terms of the social responsibility of the global organizations towards people in general. It basically intends to bring to the fore, the issue of global public consciousness and the duties and responsibilities of giant multinational corporations operating beyond their respective national boundaries. Globalization has led to the expansion in scope of businesses as well as the manner in which it is managed. According to Palazzo and Scherer (2008) the regulatory systems which govern a nation have outgrown its own boundaries and has now expanded to the global corporations as well, which are operating in international locations. Such a drastic change in the role of business, calls for an equally significant change in the management practices of these corporations particularly in the

Nikola Teslas Conspiracy Theories

Nikola Teslas Conspiracy Theories Nikola Tesla and his Conspiracies Introduction Nikola Tesla was one of the greatest inventors during the history, due to his advanced research in his lifetime and the discovery of alternating current (AC) and work with electromagnetism. Before dying he was exploring the possibility of sending electricity to long distances wireless by sending Extremely Low Frequency (ELF) waves. Since his last project was never finished and due to the estrange death, several conspiracy theories prowl around his inventions and death. The conspiracy theory states that big amounts of ELF waves are transmitted to the ionosphere, which act like a mirror and reflects the waves on earth. These waves hit the earth and the potential energy is released causing natural catastrophes. In 1993, different divisions of the U.S. Government developed the High Frequency Active Auroral Research Program (HAARP), based on Tesla’s studies. According to the conspiracy theory the U.S. is using HAARP as a weapon against countries like Iran, Pakistan, Philippines and others as a weather weapon. This paper exposes Teslas life and his most important investigations, to recognize the conspiracy theories that surround him. 1. Nikola Tesla and his inventions This chapter contains some of the most relevant episodes in the life of Nikola Tesla and â€Å"his inventions†, based on his own publications before his controversial death. 1.1 His life and work Nikola Tesla was born in Smiljan, Croatia[1] in 1856, surrounded by a clergy family, who wanted him to enter the Greek Church after he graduated (Start Publishing LLC, 2013). In 1873 after he surviving from Cholera, he decided to enter in 1875 the Polytechnic School at Graz to become a mathematics and physics professor, and since his first year of studies, Tesla started to develop controversial experiments with a Gramme dynamo: he claimed the commutators were not necessary, leading him to change to the engineering curriculum (Start Publishing LLC, 2013). After finishing his studies and moving around Maribor, Gospic, Prague and Budapest, in 1882 he was hired in Paris by the Continental Edison Company dedicated to electric lighting, where he sees the chance to publish his work (Start Publishing LLC, 2013). Then he decides to go to the Unites States of America to work with Thomas Alva Edison (Start Publishing LLC, 2013). After publishing several patents, in 1888 he published his first work at Columbia University in New York: A New System of Alternate-Current Motors and Transformers, where he proved the commutators could be dispensed from motors, by using polyphase currents, which headed him to experiment more with AC and high frequencies, guiding to some of his most relevant inventions (Tesla, 2007). From that moment, until his death, Nikola Tesla developed and published hundreds of patents, articles and books, and received recognitions for his work. Finally in 1943 he died in New York due to unknown causes that will be further reviewed in the third chapter. 1.2 His inventions â€Å"Tesla was an inventor, but he was much more than a producer of new devices: he was a discoverer of new principles, opening many new empires of knowledge which even today have been only partly explored† (ONeill, 2007). As showed on his Life and Work, since Tesla was a young man he started researching and developing his own ideas, improving the motors and generators company. In fact, in 1888 he received the patent for the induction motor still used today (Tesla, 1904). Two years later, he founded with other investors in the Ames Power Plant, the first power station to transmit high voltage AC for long distances (Start Publishing LLC, 2013). The same year he would invent the Tesla Coil and transformer to power wireless lighting systems, which also contributed in radio as a system of transmitting electrical energy and an electrical transmitter as he called it (Tesla, 1904, Chapter 4). In 1899 Nikola Tesla detected a new geo-electrical phenomenon: terrestrial stationary waves, which supported his theory of electricity transportation around the world and later on it would be the basis of the World-Wide Wireless System (Start Publishing LLC, 2013). When in 1900 I obtained powerful discharges of 100 feet (in the Colorado Springs laboratory) and flashed a current around the globe, I was reminded of the first tiny spark I observed in my Grand St. laboratory and was thrilled by sensations akin to those I felt when I discovered the rotating magnetic field (Tesla, 1904). This is how Tesla’s most ambitious project started in 1901: the construction of the Wardenclyffe Tower to send wireless power around the world. Although he invested all his money on his research investors dropped the project and the Wardenclyffe Tower was never finished (Start Publishing LLC, 2013), leaving the uncertainty that still today is maintained if it is possible to send electricity all over the world. 2. The Conspiracy The conspiracy theories behind Nikola Tesla start with his controversial work and hard relationship with colleagues, and the apparent collaboration in the World War II, which supposedly led him to be murdered. Besides that, the use of his research as a basis to develop Weapons of Mass Destruction (WMD) is another conspiracy attributed to Tesla. There are basically two conspiracy theories behind Tesla’s life and work. The first conspiracy states that Tesla was murdered by powerful bankers from the U.S. because Tesla’s project to provide free energy to the world was not convenient for their economic interest, and the second conspiracy says that Tesla was murdered because some people thought that he had advanced studies to create WMD. To put into context this second theory, it must be taken into consideration that he died while the WWII was taking place and for this reason it can be deduced that, there were some interest on his projects from different military agencies around the world. One thing that cannot be denied is that Nikola Tesla had a brilliant mind, he developed several interesting projects which were decades ahead of their time. By the nature of his inventions, military intelligence circles or giant corporations could be interested on Tesla’s projects. 2.1 Tesla’s Death After Tesla’s death in January 1943, and because of the political-social-economic situation of the time (the WWII) the FBI and some other U.S. Government agencies could be quite interested in Tesla’s ideas and projects regarding weaponry. There was some fear that Tesla’s work could fall into the hands of Soviets or any other powers. Just right after Tesla’s death, his nephew â€Å"Sava Kosanovic† arrived at the hotel where his uncle died, but according to him, there were several technical papers missing as well as a notebook which was marked as â€Å"Government†. An investigator from the FBI said that the U.S. was â€Å"vitally interested† in saving Tesla’s documents, in deed envoys of the Office of Alien Property[2] went to Tesla’s room at the New York Hotel and collect all his belongings, Figure X (PBS, 2004). Figure X (http://www.pbs.org/tesla/ll/fbi_05.html) According to the website www.psb.org after the WWII, the interest of beam weapons grew up, and Tesla’s basic ideas were taking into consideration to develop these weapons, the papers that contain Tesla’s ideas were never found. Many years after this event, scientists have been looking for those papers without any success (PBS, 2004). There is another theory that says that Tesla was murdered by Hitler’s people, according to a guy called Eric Bermen, he was dating a girl, he say that the girl’s father was Otto Skorzeny a legendary SS (Schutzstaffel) involved in the WWII, and an officer-cadet from the Hitler’s bodyguard regime, Figure X. After Skorzeny death, Bermen collect data about Skorzenys Nazi cohorts and created an unpublishing manuscript in which reveal information such as: â€Å"Skorzenys role (with Reinhard Gehlen) in the assassination ofNikola Tesla(suffocation) on January 6, 1943 after tricking Tesla on January 5 into revealing the full details of his most important discoveries and then stealing his most valuable inventions, along with the contents of his safe, which were delivered to Hitler† (Adachi, 2007). Figure X (http://educate-yourself.org/cn/Skorzeny and Hitler 500w010.jpg) 2.2 Tesla’s HAARP project, the conspiracy behind The conspiracy theories about HAARP Electromagnetic waves would be used to make them collide with the ionosphere which would heat, resulting in an alteration of climate, including suspected that these same waves when falling on the earths crust would cause a series of vibrations which could give as a result, earthquakes and volcanic eruptions. Researchers and scientists believe that the increase in hurricanes, floods and droughts could have been caused by HAARP, HAARP meanwhile said that they only use a small part of the energy that are capable of generating, if so, what would happen if they use the billions of watts that produces the entire project? Even more adventurous opinions say that the mind control may be another objective of HAARP is now known that electromagnetic waves can lead to physical illness; alter the human psyche causing hysteria, hallucinations, items that would be used for crowd control. As we exposed previously, Tesla’s project HAARP had the purpose to delve into the effects of electromagnetic energy on the ionosphere. Conspiracists say that the development of this project had a sinister intention. They claim that HAARP is actually a WMD developed to break satellites and communication by blitzing the atmosphere with electromagnetic waves. These people believe for example, that the blackout in the North of the U.S. and South of Canada in 1993 was a consequence of the HAARP project (Theories Societies, 2008). For this reason, conspiracy theorists affirm that Tesla’s project about the transmission of electricity via wireless had been hushed up by the biggest electrical equipment companies. On the other hand, researcher Bertell R.[3] conducted a research about HAARP and she concluded that the HAARP program directed by the U.S. Air Force and the U.S. Navy was designed tounderstand, simulate and control ionospheric processes that might alter the performance of communication and surveillance systems and with this create the following effects: Produce low frequencies, as a way of communication with sunken submarines. Come to understand the natural ionospheric processes in order to modify or control them. Generate large amounts of high frequency energy, thus with this energy generate ionospheric processes that can be used for defense purposes. Modify some optical emissions which might be used to control radio waves and it’s propagation. So Bertell R. firmly believes that HAARP is not an isolated experiment but it belongs to an integral military program and claims that the project can be sold as random project to the public (Bertell, 1996). Below can be read some other scientists and agencies who think the Project HAARP has a dark side (Global Research, 2007): Prof. Michel Chossudovsky published an article in 2007 in which he state that â€Å"HAARP is a weapon of mass destruction, capable of destabilising agricultural and ecological systems globally.† Physicist Dr Bernard Eastlund called HAARP as the â€Å"the largest ionospheric heater ever built† The State Duma[4] claimed that the U.S. was creating large-scale weapons capable of break radio waves, provoke failures in electric systems, as well as in oil and gas pipelines and it could also affect the mental health of masses. Some people still claim that HAARP is a WMD waiting to be used by the military as a â€Å"death ray†. The credence is that the slight doses of microwaves sent to the ionosphere are just samples compared to the actual power of the machine. Actually they also think that HAARP could also conduct its rays anywhere on earth and can be used to trigger major weather disasters, earthquakes, mass brain damage on a global scale on request. HAARP is not operated by the military of the U.S. nevertheless the project is under the command of the DARPA (Defense Advanced Research Projects Agency) this means that somehow it has to be related to the defense of the U.S. 3. References ONeill, J. J. (2007). Prodigal genius: The life of Nikola Tesla. San Diego, Calif: Book Tree. Start Publishing LLC (Ed.). (2013). Inventions, Researches And Writings Of Nikola Tesla. Unites States of America. Tesla, N. (1904). My Inventions: Autobiographical Notes. Tesla, N. (2007). Experiments With Alternate Currents of H: Gardners Books. Adachi, K. (2007). The Revelations of Otto Skorzeny, Part 1 (Martin Bormann: Reichsleiter in Exile American Retiree) by Ken Adachi July 2, 2007. Retrieved September 01, 2014, from http://educate-yourself.org/cn/martinbormannphotostocompare02jul07.shtml Bertell, R. (1996). Background on the HAARP Project. Rosalie Bertell. Retrieved September 06, 2014, from https://www.globalpolicy.org/component/content/article/212/45492.html Global Research. (2007). Weather Warfare: Beware the US Military’s Experiments with Climatic Warfare | Global Research. Retrieved September 09, 2014, from http://www.globalresearch.ca/weather-warfare-beware-the-us-military-s-experiments-with-climatic-warfare/7561 PBS. (2004). PBS: Tesla Master of Lightning: The Missing Papers. Retrieved September 03, 2014, from http://www.pbs.org/tesla/ll/ll_mispapers.html Theories, C., Societies, S. (2008). No Title. [1] Smiljan used to be in the military frontier of Austra-Hungary. [2] TheOffice of Alien Property Custodianwas an office within the Government of theU.S.duringWWI and WWII, serving as acustodian of enemy property. [3] For more information visit http://www.globalresearch.ca/remembering-rosalie-bertell/31448 [4] State Duma was a legislative assembly, it does not exist anymore. [C1]Introduccion!!!

Personal Narrative: My Senior Project on Starting a Business :: essays research papers

I began my senior project expedition probably my junior year. I was in A.V.I.D. and I became aware of the need to think about ideas of what I intended to do my senior project on. It truly wasn’t until the first month of my senior year where my English teacher mentioned to us that we would begin to work on our senior project. I had a plethora of ideas on what I pictured myself on doing my project on. One of my many ideas was on auto-customization. I enjoy learning about cars and their different attributes. I was interested in learning how to upgrade a cars performance and power. I was interested in learning how to change the interior parts of a car. I also thought of doing it on becoming a disc jockey (D.J.). This topic intrigued me because of my passion for music. I listen to diverse types of music from Rock to R&B. In the end I did not end up doing it on any of these topics, due to the fact that I could not picture myself working this fields for a long time. I decided to do my senior on Business Management. I decided on this due to the fact that I have always dreamed on opening my own business someday. Another reason why I claim this as my topic is because the world today if filled with business. Who would ever thought that coffee shop could make u a millionaire? The owner of Starbucks can answer you that question. I have always dreamed of owning my own clothing line. By doing my senior project on business management I can get a good perception of the requirements and obstacles that are in the industry of a successful business. When I noticed my parents of my senior project choice they were quite shocked. They thought that I would have decided on something relating to soccer or in mechanics. They were also quite happy that I decided to do it on something new. They know that by doing it on unexpected topic it will expand my knowledge. I am really motivated in doing my senior in this field because I plan entering this industry when I have the correct knowledge. This project will benefit me in the future, because I plan on having my own business by the age of 22 years old.